Mindpiff has NOT opted out of Google's new FloC tracking

[Nagato]

According to Russell at SweetP Productions "Google has proposed a new tracking system to replace third party cookies. It's called FLoC (Federated Learning of Cohorts), and is already being tested in Chrome"

 


"It works roughly like this; your browsing history is analyzed in the browser and you are assigned an ID and are grouped with other users who share a similar browsing history. Your ID is then shared with advertisers who are looking for users with history/interests such as yours."

 


The tracking is "opt-out" and not opt-in, so this means sites must specifically request to opt-out. Testing MacRumor's url ( https://www.macrumors.com ) shows shows they have not opted-out.

 


The following site explains how MindPiff can opt-out: https://paramdeo.com/blog/opting-your-website-out-of-googles-floc-network

 


To test if a website has opted-out use this link: https://aretheyflocing.me/

 


A detailed explanation of FLoC can be found here: https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea

 

[Nagato]

1@TopSilver[/uSER]

 

[Nerdface]

Thank you for posting this 1@Nagato[/uSER], I've opted-out Umbrella Online.

Anything involving personal data with Google is bad news, which is why I decided against using any kind of CAPTCHA too.

 

[Nagato]

1@TopSilver[/uSER]

 

[TopSilver]

I'm sorry I haven't responded 1@Nagato[/uSER] I don't pay much attention to it but I will check it out within the next 6 months or so. If this starts to become a thing with most web hosts I will opt-out. Don't see how it would hurt rank too much in the least bit but will definitely give it some thought and bookmark this page. Thanks for tipping me off.

 

[Smokey]

Thanks for bringing this out, i'll definitely be looking into opt-out for my site as well.